The success of a website is directly proportional to the rate by which it manages to gets it users back. Ideally a combination of 60 percent new visits and 40 percent returning visits is considered to be ideal. The importance of returning users increases in the case if you are looking to sell something. I most of the cases it is not the first time visitors that convert into sales but the returning visitors. However this sale is directly proportional to effectiveness of your content.
In a series of 3 posts I would share with you some of the basic rules to get back your visitors.
